My name is Craig Frazier and I am a family man, a small business advocate and entrepreneur. I work in Human Resources full time and love the interaction with people and the fulfillment of streamlining processes and organizing chaos.
This site is the organization of my thoughts as they relate to information products and a place for me to document the strategies and processes for developing a digital information product or ebook.
My goal is to take away some of the mystery behind how information products are created and develop a simple process of discovery, development and delivery that almost anyone can use to think up a product, develop it into something marketable and finally be able to deliver it to a customer digitally.
I decide to write some Core Values for this site and the community we will build here.
Focus On Simplicity – I am focused on making these processes and the ideas we develop on this site to be ridiculously simple. Everyone in the world that can use Microsoft Word should be able to create and sell a digital product online.
Always Provide Value – I am always going to focus on providing more value than cost. That includes both time and money. This site should be easy to follow, contain well-written and easy to follow articles and if there is anything to buy it will be a value for the cost.
Be Transparent – this site is as much about you learning how to do this as it about me implementing the steps I am teaching you. This site and the steps I take on it should be an example for you on how to create your own process and build your own product. No topic related to the creation and selling of a digital product online is off limits or out of bounds.
Give Back – while most of the resources and information on the site will be free, if you ever truly do not have the resources to pay for one of my digital products simply let me know and we will work something out so you get the information.
This site will be a resource for my friends and family and for you, if you want to learn. There are so many people that I personally know that should have a digital product to share, yet they think the process is too difficult…it isn’t.
Let me take you by the hand and show you a set of simple steps to help you develop an idea and turn it into a digital product (ebook) that you can give away or sell online.
Reach out to me anytime by leaving a comment or emailing me at firstname.lastname@example.org
Thanks for stopping by the site and joining the discussion!